Defined as “something (such as an appealing quality) that cannot be adequately described or expressed,” I prefer the literal “I don’t know what” translation as it captures the meaning perfectly in my opinion. If I had to pick an idiom to some up my life, this would be it.
The amount of time I have pondered this concept or topic is obscene. I mean look, I’ve made it a “topic” in my life. Who does that? Me, I do.
So what is hell is Je Ne Sais Quio really? What is the cross cultural disambiguation of the concept?
I believe Je Ne Sais Quoi is what is also commonly known as the “It” factor. “It” comes in many shapes, sizes and manifestations.
One example I use is Barack Obama as an orator. I don’t care what you think about the man personally but one thing that is universally agreed upon is he is a fantastic orator. He is so good and effective it pisses people off who know he can basically skate on this skill alone in our current political and media culture. What makes him so great exactly? I don’t know what, but he has it going on without question.
Beyonce has it in spades. So did Bowie. The girl that stole my heart at a glance definitely had it.
It can be subjective too. Artists basically sell subjective “it” for a living. What draws any one person to spring for a piece of art? Who can really say what exactly? “It” just clicked for them and that spark, that connection is powerful.
Marketers basically sell “it” to their clients who want to appear to have “it” to their customers. What do you think “Cool” is? I don’t know what, but I know when I see it. No doubt.
“It” is everywhere in our lives. “It” is life itself.
I could write a book on “it” – I probably will.